Tracy came to me wanting to design a website for her business. She had no idea where to start, and was overwhelmed by the process. She wanted to build a website that added to the flow of energy for her business. After discussing with her what she hopes to achieve and create with her business, I took her on as a client.
We took a step back from the website, and began by creating a cohesive brand together. She told me she wanted her brand to be soothing, calm, inspiring and hopeful. These words helped me determine that her business had a summer personality. From there I was able to take elements from summer brand personalities and incorporate them into her brand design.
Her logo was a top priority for me. I took elements that she liked and summer brand personality traits to design a traditional, serene logo. I chose a serif font to make her brand seem elegant and poise. I used more muted colors to reflect a more serene brand as well. I added in a few graphic touches, and ended up with a logo that Tracy loves!
From there, the next step was to build a moodboard and decide on the graphic elements that would end up being incorporated into her future website. She had mentioned to me that she wanted to incorporate all of the elements in feng shui—fire, earth, air, water, metal—so that was my starting point when searching for the imagery for her moodboard. After making sure that the photos were all cohesive with one another, I was able to finalize her moodboard design and move forward to the next step of the process.
Build Tracy a professional website to help grow her business
The Must Haves
- Clean & modern website design
- Mobile Responsive Design
- Showcase her services
- Provide information about herself
- Easy way to contact her
- Links to her social media profiles
Front and backend WordPress creation with Phlox theme